Terms of Service — Charlora

Last updated: July 8, 2026

Please read these Terms of Service ("Terms") carefully before using Charlora (the "Service"), operated by Moonshadow Strategies LLC, an Arizona limited liability company doing business as "Charlora," based in Arizona, USA ("we," "us," "our"). By creating an account or using the Service, you agree to these Terms. If you don't agree, don't use the Service.

Charlora is operated by Moonshadow Strategies LLC, an Arizona limited liability company. You acknowledge that you are contracting with an LLC and that liability is limited as set out in Sections 10–11.

Please note: Sections 12 (Binding Arbitration & Class-Action Waiver) and 4 (Auto-Renewal) contain important terms that affect your legal rights, including how disputes are resolved and how your subscription renews.

1. What Charlora Does

Charlora uses AI (including third-party AI models and web search) to analyze photos of secondhand items and provide estimated resale values, buy/pass recommendations, and related information ("Results"). It is a decision-support tool for people who buy and resell secondhand goods.

2. Results Are Estimates, Not Guarantees

This is the most important section. Read it.

  • All Results — including resale value ranges, buy/maybe/pass verdicts, profit estimates, authenticity notes, and condition assessments — are AI-generated estimates based on available information at the time of the scan. They are not appraisals, professional authentication, financial advice, or guarantees of any kind.
  • Actual resale outcomes depend on many factors the Service cannot fully account for, including true condition, authenticity, market timing, buyer demand, and platform-specific factors.
  • Authenticity notes are a starting flag for further investigation, not a certification of authenticity. Never rely solely on the Service to determine whether a designer or branded item is genuine.
  • You are solely responsible for your own purchasing, pricing, and listing decisions. We are not liable for financial losses, missed opportunities, or bad purchases resulting from reliance on the Service's Results.

3. Accounts

  • You must provide a valid email address and create a password to use the Service.
  • You're responsible for keeping your login credentials secure and for all activity under your account.
  • You must be at least 18 years old to create an account.
  • We reserve the right to suspend or terminate accounts that violate these Terms, abuse the Service, or attempt to circumvent usage limits or payment.

4. Subscriptions, Free Trial, Auto-Renewal, and Billing

  • New accounts receive a limited number of free scans to try the Service.
  • Automatic renewal. Paid subscriptions automatically renew each month at the then-current price using your saved payment method until you cancel. You authorize us and our payment processor (Stripe) to charge that payment method on each renewal.
  • How to cancel. You can cancel at any time from within your account (billing portal) or by emailing support@charlora.com. Cancellation takes effect at the end of the current billing period; you keep access until then.
  • Each subscription tier includes a set number of scans per billing cycle. Scans beyond that limit are billed at the posted overage rate on your next invoice.
  • Prices may change with at least 30 days' notice by email. If you don't agree, cancel before the next renewal; continued use after a price change constitutes acceptance of the new price.
  • Payments are processed by Stripe. We do not store your full payment card details.
  • Some accounts (e.g., invited or comped accounts) may receive complimentary access at our discretion. We can modify or revoke complimentary access at any time.
  • Refunds. Generally, payments are non-refundable except where required by law (including any statutory withdrawal or cooling-off rights for consumers in the EU/UK). If something went wrong, reach out — we'll look at it case by case.

5. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose
  • Attempt to circumvent scan limits, paywalls, or account restrictions
  • Share your account credentials to give others free access
  • Use automated scripts or bots to scan images in bulk outside normal individual use
  • Upload images containing illegal content, or content you don't have the right to submit
  • Reverse-engineer, scrape, or attempt to extract the underlying prompts or models powering the Service

We reserve the right to suspend accounts that violate these terms, including excessive or abusive usage that isn't reflective of normal individual use.

6. Photos and Content You Submit

  • You retain ownership of photos you submit.
  • By submitting a photo, you grant us a worldwide, non-exclusive, royalty-free license to host, process, and transmit it (including sending it to third-party AI providers) solely to generate your Results and operate the Service.
  • Don't submit photos containing other people's personal identifying information, or content you don't have rights to.

7. Intellectual Property; DMCA

The Service, including its design, code, prompts, and branding, is owned by us and protected by intellectual-property laws. These Terms grant you a limited, non-transferable, revocable license to use the Service for its intended purpose only.

If you believe content on the Service infringes your copyright, send a DMCA notice with the elements required by 17 U.S.C. § 512(c)(3) (identification of the work, identification of the material to be removed, your contact information, a statement of good-faith belief, a statement under penalty of perjury, and your signature) to support@charlora.com with the subject line "DMCA Notice." Repeat infringers' accounts may be terminated.

8. Third-Party Services

The Service relies on third-party providers to function, including AI processing providers and payment processors. Your use of the Service is also subject to those providers' applicable terms where relevant. We aren't responsible for outages, errors, or changes on their end that affect the Service.

9. No Warranty

The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We don't guarantee the Service will be uninterrupted, error-free, or that Results will be accurate. Some jurisdictions don't allow the exclusion of certain warranties, so portions of this section may not apply to you.

10. Limitation of Liability

To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost data, or financial losses from purchasing decisions made using the Service. Our total aggregate liability for any and all claims relating to the Service is limited to the greater of (a) the amount you paid us in the 3 months before the claim arose or (b) US $50.

11. Indemnification

You agree to defend, indemnify, and hold us harmless from any claims, damages, liabilities, and expenses (including reasonable attorneys' fees) arising out of your use of the Service, content you submit, or your violation of these Terms or any law or third-party right.

12. Binding Arbitration & Class-Action Waiver

Please read this section carefully — it affects how legal disputes between you and us are resolved.

  • You and we agree that any dispute, claim, or controversy arising out of or relating to the Service or these Terms will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, and not in court, except that either party may (i) bring a claim in small-claims court if it qualifies or (ii) seek injunctive relief for intellectual-property infringement.
  • Class-action waiver. You and we agree that any proceeding will be conducted only on an individual basis and not in a class, consolidated, or representative action.
  • The seat of arbitration will be Maricopa County, Arizona, or, at your election, conducted remotely.
  • 30-day opt-out. You may opt out of this arbitration agreement by emailing support@charlora.com within 30 days of first accepting these Terms with the subject line "Arbitration Opt-Out" and your account email.

13. Governing Law & Venue

These Terms are governed by the laws of the State of Arizona, USA, without regard to conflict-of-law principles. Subject to Section 12, any claim not required to be arbitrated must be brought exclusively in the state or federal courts located in Maricopa County, Arizona, and you consent to personal jurisdiction there.

14. Electronic Communications & Notices

By creating an account, you consent to receive communications from us electronically (email or in-app), including account, transactional, and legal notices. These electronic communications satisfy any legal requirement that a communication be in writing.

15. Export & Sanctions

You may not use the Service if you are located in, or a national or resident of, any country or region subject to comprehensive U.S. sanctions, or if you are on any U.S. government restricted-parties list.

16. Changes to the Service or Terms

We may modify, suspend, or discontinue the Service, or update these Terms, at any time. Material changes will be communicated in-app or by email at least 14 days before they take effect (except changes required by law, which may take effect immediately). Continued use after the effective date means you accept the updated Terms.

17. Termination

You can stop using the Service and delete your account at any time. We may suspend or terminate your access if you violate these Terms. Sections that by their nature should survive termination (including Sections 2, 9–13, and 15) will survive.

18. Severability & Entire Agreement

If any provision of these Terms is held unenforceable, the rest remains in effect. These Terms (together with the Privacy Policy) are the entire agreement between you and us regarding the Service and supersede any prior agreements on the same subject.

19. Contact

Questions about these Terms: support@charlora.com